Transformed by a fresh design, a higher EPA fuel-economy, new features, additional options, and increased power and capability, the 2010 Toyota Prius is the hybrid you don't want to overlook. This 4-door hatchback seats up to five passengers comfortably, allowing you the space and mobility to get where you need to go with comfort and ease. With so much style, efficiency, and cabin room, it's no wonder the Prius has been said to only get better as the years go on.
The Prius is a gas/electric hybrid that runs with the combination of a 4-cylinder engine, a battery-powered electric motor, as well as a continuously variable automatic transmission (CVT). The Prius' unique Toyota hybrid system allows for the operation of the vehicle using either one or both of its power sources. By utilizing either one of the power sources or both simultaneously, the Prius is able to provide a balance between acceleration and fuel economy. This makes for a smooth and enjoyable ride that is energy efficient, as well. The benefits of the 2010 Prius are endless.
The Toyota Prius of 2010 is available in four separate trim options, including the II, the III, the IV, and the V. All of these trim options are renowned for their performance. With the just-added additional features of adjustable-height driver seats, telescopic steering columns, heated front seats, curtain side airbags, and more, the comfort and amenity provided to driver and passenger alike is unparalleled by Prius models of previous years. The Prius even borrows many features left exclusively to Toyota's Lexus division, such as Lane Keep Assist with lane-departure warning and Intelligent Parking Assist that provides hands-free parallel parking. With so many great perks, and hardly any drawbacks, the Prius of 2010 is making headlines in the hybrid world. You can visit your local Toyota dealer today to test drive a 2010 Prius and experience superior hybrid driving for yourself.
Introducing the Brand New 2010 Toyota Prius I Base Trim, Available Now! | Base Price: $21,400 |
 The 2010 Toyota Prius I Base Hatchback is characterized by 6J x 15-inch 5-spoke aluminum alloy wheels and aerodynamic muli-reflector headlamps with auto-off. The soothing interior accommodates up to five passengers, and comes standard with 60/40 split rear seat, air conditioning, and a four-speaker AM/FM audio system with CD player and auxiliary audio jack.
Drive the fuel efficient and highly affordable 2010 Toyota Prius I Base Trim today!
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The 2010 Prius II Hatchback | Base Price: $22,800 |
| This Prius II comes with trim-specific features such as a driver door Smart Key entry system with a push button start and remote illuminated entry, and aerodynamic multi-reflector projector beam headlams with auto-off. You'll also enjoy the six-speaker AM/FM/CD/MP3/WMA player with an auxiliary audio mini-jack.
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Introducing the Prius III of 2010 | Base Price: $23,800 |
Similar in many ways to the Prius II, the Prius III possesses aerodynamic multi-reflector projector-beam headlamps with auto-off, a driver door smart key entry system with push button and remote illuminated entry, 6J x 15 inch 5-spoke aluminum alloy wheels, and P195/65 R15 tires.
It comes standard with a high quality sound system. The JBL AM/FM/CD changer is housed inside the Prius III, and possesses an integrated XM satellite radio, MP3/WMA playback capability, hands-free phone capability via Bluetooth, and more. Also available are great options like the Navigation Package and Solar Roof Package to truly customize your Prius III.
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Toyota's 2010 Prius IV | Base Price: $26,600 |
| Standard features on this Prius IV trim include driver and front passenger water repellant windows, illuminated entry, a step lamp and a three-door Smart Key entry system with a push button start. Also included are heated front seats with driver lumbar support, HomeLink, an auto-dimming mirror, plasma cluster and a leather-trimmed interior. For entertainment you'll have an eight-speaker JBL AM/FM/CD/MP3/WMA stereo system with integrated XM satellite radio and hands-free Bluetooth phone capability.
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For the Most Luxurious Prius Trim Available for 2010, Opt for the Toyota Prius V | Base Price: $28,070 |
 As the ultimate Prius trim of 2010, the V comes with bright LED headlights, fog lights, and 17-inch alloy wheels as opposed to the 15s that come with the other trim models. The V is the premier Prius trim option available, and comes standard with a leather-trimmed interior, heated front seats, driver lumbar support, a plasma cluster, and more. The Prius V comes stocked with a JBL AM/FM/CD changer audio system setup. Also included in the package are options like integrated XM satellite radio, MP3 playback capability, Bluetooth wireless technology, and eight speakers.
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| Base Standard Equipment |
| Mechanical Standard Equipment |
| Hybrid battery pack - Nickel-metal hydride - 650 volts maximum |
| Motor Generator Two |
| 1.8-liter Atkinson cycle engine - 4-cylinder aluminum block and head, double overhead cam (DOHC), 16-valve VVT-i |
| Electronically controlled continuously variable transmission (ECVT) |
| Body/Suspension/Chassis Standard Features |
| Suspension, front - Independent MacPherson strut suspension - With stabilizer bar |
| Suspension, rear - Torsion beam - With stabilizer bar |
| Steering - Electric power-assisted rack-and-pinion |
| Brakes - Front, ventilated front disc - (Hydraulic with power assist) with standard Anti-Lock Brake (ABS) system and integrated regenerative brake system, 10.0 in rotor |
| Brakes - Rear, Solid disc - (Hydraulic with power assist) with standard Anti-Lock Brake (ABS) system, 10.2 in. rotor |
| Brakes - Parking, pedal brake |
| Anti-lock Brake System (ABS) |
| Exterior Standard Equipment |
| Temporary spare tire |
| Aerodynamic rear deck spoiler |
| High Solar Energy-Absorbing (HSEA) glass |
| Intermittent windshield wipers |
| Rear window electric defogger with timer |
| Color-keyed foldable power side mirrors |
| Interior Standard Equipment |
| Central instrument display - With digital speedometer, instant fuel consumption, fuel gauge, shift-lever indicator |
| Air conditioning with electric A/C compressor |
| Auto up/down on all windows |
| Driver's seat with vertical adjustment |
| 60/40 split rear seat |
| Power door locks |
| 12V power outlets (2) |
| Driver seatback pocket |
| Dual sunvisors with driver and front passenger vanity mirrors |
| Push button start and remote illuminated entry |
| Eco and Power modes |
| Multi-informational display - With energy monitor, fuel consumption history, hybrid system indicator and odometer with twin trip meters |
| Tilt/telescopic adjustable steering wheel - With audio and HVAC controls |
| Safety & Security Standard Features |
| Side-impact door beams |
| Front and rear energy-absorbing crumple zones |
| Three-point front seatbelts - With pretensioners and force limiters, ALR/ELR retractors on all passenger seatbelts, three-point seatbelts in all five seating positions |
| Active headrests |
| Child protector rear door locks |
| Adjustable front seatbelt shoulder anchors |
| Engine immobilizer |
| Star Safety System - Regenerative Anti-Lock Brakes (ABS) with Brake Assist (BA), Electronic Brake-force Distribution (EBD), enhanced Vehicle Stability Control (VSC) and Traction control (TRAC) |
| Driver and front passenger advanced airbag system - Driver and front passenger seat-mounted side airbags, driver knee airbag and front and rear seat side curtain airbags |
| Warranty Standard Features |
| Basic Limited Warranty - 3 years/36,000 miles |
| Powertrain Limited Warranty - 5 years/60,000 miles |
| Rust-Through Limited Warranty - 5 years/Unlimited miles |
| Hybrid-Related Component Coverage - 8 years/100,000 miles |
| Hybrid-Related Component Coverage - In applicable states (CA, MA, NY, NJ, VT, CT, ME, NM, and RI) - 15 years/150,000 miles with the exception of the hybrid battery which is warranted for 10 years/150,000 miles |
